15+ years of E-Commerce Optimization & UI/UX design experience

Designer & Builder of Meaningful Products

Experienced in startups and established businesses, fueling growth, innovation, and building meaningful experiences. I bring a wealth of knowledge in strategy, design, and execution. A no-code tinkerer, embrace failing fast and cheap, and helping teams grow in leading by example.

Let's create something remarkable.

Read about me

UX & Design

Product Design
User Experience
Design Principles
User-Centric Approach
Quality Assurance
Design Systems
Visual Design
User Interface
Rapid Prototyping
Lean UX
Information Architecture
Design Lifecycle Leadership
Web Content Accessibility Guidelines (WCAG)

Design Research

Qualitative Analysis
Competitor Landscape Analysis
Journey Mapping
Persona Generation
User Testing
User Research
Usability Testing
Behavior & Engagement
Customer Insights

Product Management

OKR-Driven Roadmaps
0 to 1 Products
Agile & Scrum (CSPO certified)
Conversion Rate Optimization (CRO)
Data Visualization & Reporting
Content Creation & Strategy
A/B & Multivariate Testing
Analytics & Insights
Opportunity Mapping
Product Lifecycle
Cross-Functional Leadership
Group Facilitation

Tools & Systems

Tokens, Components, Variants
No-Code/Low-Code Tools
HTML, CSS, JS
Webflow
Shopify
Marketing Automation & CMS
Customer Engagement Platforms
SEO Optimization
AI Integration
Jira/Confluence
Figma
Adobe Creative Suite

I've had the pleasure of working closely with Gheorghe. His commitment to delivering exceptional results was evident in his unwavering dedication to the success of our projects. He possesses a unique blend of technical expertise, exceptional communication skills, and a deep understanding of customer needs, making him an invaluable asset to any team.

Brian D.

VP Operations, Ship Sticks

All around, he’s a great guy; but the amount of intelligence and care he put forth on projects strikes me still to this day. Every task he encountered was met with curiosity. And no problem was ever left unsolved. He’s a leader, a doer and determined—something I very much appreciate in a partner. I really hope to work with him again in the future.

Matthew S.

Agency Leader, Chart + Darts

Gheorghe was asked to take an additional leadership role managing a critical vendor selection process to modernize our mobile web site properties. With consumer interest in using mobile devices to shop e-commerce sites exploding in popularity, it was vital for the company to make dramatic improvements as quickly as possible in our competitiveness across mobile. Over an accelerated timeline, Gheorghe expertly drove this project to an outstanding outcome -- a win for our customers, our employees and our shareholders.

William B.

Vice President E-Commerce & DTC, TigerDirect.com / CircuitCity.com

It was a pleasure working with Gheorghe at Flexshopper. He was a critical link between the Marketing team and the Development team. Gheorghe had a keen understanding of business needs, and his expertise was the driving force of many of our pivotal projects.