I'm a seasoned Product Leader with over a decade of experience in digital product management, e-commerce, user experience, and technology. Proven track record in leading cross-functional teams to develop and launch successful digital solutions, driving substantial revenue growth. Adept at bridging the gap between technical feasibility and user-centric design, with a passion for continuous learning and pushing boundaries in the digital landscape.
Joining the Ship Sticks team at a critical juncture, I took charge of the stalled native mobile apps project, realigning the stakeholder vision and development with a user-centric approach. Recognizing its vital role in the company's digital roadmap, I led a strategic pivot through comprehensive evaluation and a phased execution. This realignment transformed a once-troubled project into a resounding success, significantly boosting customer engagement, retention and driving increased revenue. This accomplishment reflects my capability to effectively lead and drive innovation in complex scenarios.
Successfully led cross-functional teams in developing and launching FlexWallet from zero to one, transforming it into a fully functional digital solution in the lease-to-own sector. This innovation, recognized with a U.S. patent in 2018, made a unique contribution to the field and generated over $1MM in incremental revenue in its first year.
Strategically led and executed high-level vendor selection and partnerships for TigerDirect family of brands, driving the seamless integration of user-centric digital solutions that significantly modernized our mobile web properties. This pivotal role in orchestrating these collaborations not only enhanced our digital footprint but also positioned us at the forefront of mobile-first technological innovation in the consumer electronics sector.
Creating, executing and supporting comprehensive product roadmaps and championing digital experiences for a direct-to-consumer family of brands with over 100 thousand weekly visitors.
Managed consumer experience and engagement across all digital touch-points, including direct-to-consumer e-commerce marketplaces and partner retail experiences, launching this fintech startup from ground zero to over $60 million annual revenue.
Led and supervised user experiences across key website areas - home page, product page, cart, checkout - aiming to optimize the conversion funnel. Successfully managed a platform that attracted over 3 million weekly visits.
Art Institute of Ft. Lauderdale - 2002
Bachelor of Science (B.S.), Digital Media & Web Interaction.
