Designer, Coach, Visionary

Be
utiful
Experiences
Strategies
Execution
Experiences

Stay Curious. Keep Learning.

Gheorghe Pasat

About me

I would describe myself as a high-achieving, strategically focused, and commercially driven senior product digital manager with a track record of success in the service & e-commerce industry.

With over a decade of experience, I excel in driving the best user experiences (UX), optimizing digital applications, and managing product lifecycles. My expertise lies in merging technical feasibility with user-centered design, leveraging data analytics for strategic decision-making, and fostering cross-functional team collaboration to develop and launch material impactful digital solutions. I am adept at navigating fast-paced tech environments, ensuring alignment with organizational goals, and championing user-centric innovations.

Experience

  • OKR-Driven Roadmaps
  • User Experience Design
  • Brand Development
  • Lean UX
  • Human-Centered Design
  • Agile & Scrum Methodologies (CSPO®)
  • Rapid Prototyping
  • Conversion Rate Optimization (CRO)
  • Web Content Accessibility Guidelines (WCAG)
  • User Research
  • Design Systems
  • Goal-Oriented Coaching
  • Design Leadership
  • Content Creation & Strategy
  • Interaction Design
  • Usability Testing
  • AI Integration
  • Email Marketing & Campaigns
  • SEO & SEM Strategies
  • E-commerce Solutions
  • Cross-Functional Team Leadership
  • Product Lifecycle Management
  • Jira / Confluence / Productboard
  • Stakeholder Engagement
  • Figma, Sketch + Invision / Zeplin
  • Adobe Creative Suite
  • UserTesting / UserZoom
  • A/B & Multivariate Testing
  • Data Analytics & Insights
  • Vendor & Platform Management
  • Marketing Automation & CMS
  • Hands-on UI/UX, HTML, CSS, JS, SQL

I can help you with..

Strategic Planning & Roadmapping
User Experience
Team Leadership
Digital Engagement
Product Innovation
Strategic Planning & Roadmapping
User Experience
Team Leadership
Digital Engagement
Product Innovation
E-commerce Expertise
Analytical Decision-making
Process Optimization
Stakeholder  Alignment
Technology Synchronization
E-commerce Expertise
Analytical Decision-making
Process Optimization
Stakeholder  Alignment
Technology Synchronization
Why work with me?

My Process

STEP 1

Ideation & Validation

The initial stage where the idea for the product is developed and tested for viability. Market research, user journey analytics, and perhaps a minimum viable product (MVP) are commonly used to validate the idea.

Ideation & Validation
STEP 2

Development & Launch

During this phase, the validated idea is transformed into a fully functional product. Leading cross-functional teams in design, development, and testing to ensure the product meets requirements and aligns with the vision.

Development & Launch
STEP 3

Growth & Optimization

Post-launch, the focus shifts to growing the user base, scaling the product, and improving it based on user feedback and performance metrics. This could involve adding new features, refining existing ones, or pivoting the product direction based on market needs and feedback.

Growth & Optimization
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