15+ years of Optimization and UI/UX design experience

Designer & Builder of Meaningful Products

Experienced in startups and established businesses, fueling growth, innovation, and building meaningful experiences. I bring a wealth of knowledge in strategy, design, and execution. A no-code tinkerer, embrace failing fast and cheap, and helping teams grow in leading by example.

Let's create something remarkable.

Read about me

UX & Design

Product Design
User Experience
Design Principles
User-Centric Approach
Quality Assurance
Design Systems
Visual Design
User Interface
Rapid Prototyping
Lean UX
Information Architecture
Design Lifecycle Leadership
Web Content Accessibility Guidelines (WCAG)

Design Research

Qualitative Analysis
Competitor Landscape Analysis
Journey Mapping
Persona Generation
User Testing
User Research
Usability Testing
Behavior & Engagement
Customer Insights

Product Management

OKR-Driven Roadmaps
0 to 1 Products
Agile & Scrum (CSPO certified)
Conversion Rate Optimization (CRO)
Data Visualization & Reporting
Content Creation & Strategy
A/B & Multivariate Testing
Analytics & Insights
Opportunity Mapping
Product Lifecycle
Cross-Functional Leadership
Group Facilitation

Tools & Systems

Tokens, Components, Variants
No-Code/Low-Code Tools
HTML, CSS, JS
Webflow
Shopify
Marketing Automation & CMS
Customer Engagement Platforms
SEO Optimization
AI Integration
Jira/Confluence
Figma
Adobe Creative Suite

Ship Sticks

Lead digital roadmaps, design and development, responded dynamically to market trends and guest insights, increasing engagement and driving luxury service offerings. Championing digital experiences, I oversaw the creation of over 45 customer-centric features (B2B, B2C), enhancing digital user experiences.

Sr. Product Manager

Designer & Builder of Meaningful Products

UX & Design

Design Research

Product Management

Tools & Systems

Selected work.

Ship Sticks APP

Automation & Personalization

Ship Sticks

ShipGo

FlexShopper

FlexWallet App

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